Morad Concert – Reinserted Tour in Seville

“Careful, don’t go into a world where you can see what you could never imagine.” It was March 2019 and in his second single, “Un Cuento”, Morad was unintentionally launching what has ended up being a self-fulfilling prophecy. Said and done: since then, unimaginable things have been happening in the Morad universe, a phenomenon that contradicts all the unwritten rules about the path to success in today’s music industry. In times of trained algorithms, in times of invasive marketing campaigns, the triumph of this young talent from L’Hospitalet de Llobregat is the triumph of truth. The trick of his elastic flow with which he jumps from drill to trap and from classic rap to UK garage is that it has no trick.without a label behind him, without being played on the radio, in a self-managed and organic way, he has managed to infiltrate the charts as one of the most listened artists in the country. Cases like his show that, although it sometimes seems that this is a game with marked cards in which the winners are decided in advance, the public still has the power to dictate success: the 100 million reproductions that he added in 2020 with anthems by and for the neighborhood as “Motorola”, “Normal” or “Yo NoVoy” do not lie.but beyond the figures, its real value is to have positioned itself as the relief that needed the Spanish urban scene without losing along the way the link with its roots. His impact is not really measured in the play counter, but at street level; he sounds in the park, in the subway on the way back from work, in the corridors of the high school with a new single running through WhatsApp from mobile to mobile: a whole generation has instantly connected with each of his releases because Morad and his audience share codes and recognize each other as equals. New times like the ones we live in demand a new kind of star like Morad.