
Seville's Old Town is at its best with the arrival of the January sales. This is the perfect month to enjoy irresistible discounts, both in big chain stores and in local businesses with a unique charm.
Artisan and traditional shops: the essence of Seville
The Old Town is a true treasure for lovers of authenticity. The emblematic businesses associated with AlCentro stand out for their quality, closeness and the history they represent. Here is a selection of some of its 250 emblematic businesses in Seville's old town that you should not miss:
Artesanía Salcedo Specialists in lanterns, lamps and furniture in iron and ceramics. A benchmark in Sevillian craftsmanship.
Confitería La Campana Founded in 1885, this emblematic place is famous for its artisan pastries and traditional sweets.
Sombrerería Maquedano With over a century of history, this hat shop is known for its quality and classic style, perfect for finding the ideal hat.
Almacenes Pérez Cuadrado Since 1944 supplying #lingerie, underwear for men, women and children, and household goods.
Joyería Abrines Accompanying you in your best moments since 1925, the finest jewellery at Calle Tetuán 1.
Confitería Ochoa Master artisans since 1910, with a calm and pretty room for your everyday meals, right in the centre of Seville. They also take orders, both for in-store collection and home delivery.
AIRE Ancient Bath Arab baths in a dreamlike setting that will leave you captivated by its beauty, tranquility and peace. A must-see of Seville, without a doubt.
Big chains with big brands: modern shopping in the heart of Seville
If you are looking for the latest international fashion trends or products from the best brands, Seville's Old Town offers an excellent combination of big chains and renowned shops. This is a detailed tour of the main options and the cultural and historical gems you can explore near each of them.
Zara, Mango and Massimo Dutti on Calle Sierpes
The emblematic Calle Sierpes is one of the busiest streets in Seville, a perfect place to enjoy a day of shopping. Here you will find three major fashion names:
- Zara (Calle Sierpes, 65): Offers discounts on its collections for men, women and children. An ideal option for finding everything from basic garments to the latest trends.
- Mango (Calle Sierpes, 34): Fashion for all ages, with a focus on contemporary design and elegance.
- Massimo Dutti (Calle Sierpes, 42): Quality clothing with a sophisticated touch, perfect for those seeking style and distinction.
What to see nearby:
- Plaza Nueva, a few steps from Calle Sierpes, is a perfect place to rest and enjoy classical Sevillian architecture.
- The Seville Cathedral and the Giralda are less than 10 minutes' walk away, ideal for complementing your day with a cultural touch.
El Corte Inglés in Plaza del Duque
Address: Plaza del Duque de la Victoria, s/n. El Corte Inglés is a benchmark for luxury shopping and a wide range of products. During the sales, you can find discounts on fashion, technology, cosmetics, home and more. It is the perfect place to find international brands such as Armani, Hugo Boss, MAC Cosmetics and Samsung.
What to see nearby:
- Church of San Antonio Abad: A small hidden gem a few metres from the shopping centre, perfect for a cultural break.
- Las Setas de Sevilla (Metropol Parasol), about a 5-minute walk away, is one of the most modern and photogenic places in the city. Don't miss the views from its viewpoint.
H&M and Stradivarius on Calle Tetuán
This pedestrian street connects Plaza Nueva with Plaza del Duque and is another notable shopping artery.
- H&M (Calle Tetuán, 20): A spacious store with youthful fashion and affordable garments for all ages.
- Stradivarius (Calle Tetuán, 12): Ideal for finding fresh, modern looks with seasonal discounts.
What to see nearby:
- Plaza del Salvador: Just a few steps from Calle Tetuán, this space is ideal for having a drink outdoors surrounded by historic buildings.
- The Seville City Hall, located in Plaza Nueva, is another interesting place to admire Sevillian Renaissance architecture.
Corte Inglés Gourmet Experience
You cannot miss the Gourmet Experience space of El Corte Inglés in Plaza del Duque. This place combines the best of local and international gastronomy with panoramic views of the city.
What to see nearby:
- While you enjoy your coffee or tapas, you can plan a stroll through the historic Alameda de Hércules, just a 15-minute walk away. This lively place has bars and terraces to end the day with a Sevillian touch and is also part of Seville's LGBT life.
Exploring the big chains in the Old Town is a unique experience. Not only will you find the best brands and discounts, but you will also enjoy the charm of Seville, a city where shopping combines with history and culture.
What to do while enjoying the sales
Taking advantage of the sales in Seville is not just about shopping. In January, the Old Town has much more to offer:
- Cultural events: Don't miss the exhibition by Pepa Caballero or TABALO at the CAAC, or the interactive activities for children at the CaixaForum.
- Food and drink: Stop at one of the traditional bars or the boutique cafés in La Alameda for a hot coffee or tapas.
- Unique walks: Explore the historic corners of the city centre, such as the Santa Cruz Neighbourhood, and enjoy an atmosphere full of culture with more than 2,000 years of history.
This month, let Seville surprise you with its blend of tradition and modernity, and take advantage of the January sales to bring a little piece of the city home with you.






